luxembourg museum days.

To help the Luxembourg Museum Days reach their audience we decided to use the catalyst ‘Hop-Hop’ - get up and go. The goal was to get people to go visit every museum possible. We added depth by placing posters with a cut-out on top of already existing exhibition-posters, giving the museums the possibility to put their exhibitions on focus. Duchamp said it best : Artmaking is making the invisible, visible.

© Cropmark

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